Distributors of Bickford's products are supported by a sound marketing strategy, informative, appealing marketing support materials and world class marketing campaigns.

Bickford's products come in a wide range of styles and areas of market appeal. All use pure water as a base and the best flavours available anywhere. Most contain no artificial colours and flavours.

The unique and attractive packaging of Bickford's products combines with the quality and reputation of the product itself to appeal to a large and diverse market.

Bickford's marketing strategy is:

• to actively market individual brands to consumers of various age groups
• to target the premium sector of the market
• to develop quality niche products that can be marketed nationally and internationally

• point of sale material including table stands, counter cards and posters
• product information and specification sheets
• scanned Images
• television commercials for Spritz, Esprit and Bickford's cordials